By John McCarthy

Betfair has launched an app touted to display its general election predictions in real time across desktop, iOS and Android.

The Betfair Predicts app, which was built by digital agency Grand Parade, will provide users with real time betting odds relating to the election straight from the Betfair Exchange. The data includes who will be the next prime minister, which party will take the most seats and more.

The app will be collated from polls, Twitter sentiment and exclusive Betfair insight and will be displayed in visually appealing means such as an interactive constituency map.

Alex Deacon, director of innovation for Betfair, said: Read full story ›

Source: The Drum