Betfred is looking to align its brand with entertainment in its latest campaign, featuring two ‘dudes’ playing keepy-uppy as they walk down the street.
Created by Brothers and Sisters, the ad will run across TV, digital and press, as well as running in store, following an unbranded teaser trailer of the duo attempting to get themselves signed to the Premier League (below).
“This is more than just the launch of an ad campaign. The Dudes are the new Betfred characters that we aim to grow and build over time. They represent the fun you get with Betfred and you’ll be seeing a Read full story ›
Source: The Drum
Industry News