Plant-based brand Beyond Meat has followed in the footsteps of its competitor, the Meatless Farm Co, and hired a Coca-Cola exec as its chief marketing officer – a role that will head up an expanded internal marcomms team.
Stuart Kronauge was previously president for sparkling brands at Coca-Cola, where she oversaw products such as Diet Coke, Fanta and the flagship drink. Having spent 18 years working for the drinks conglomerate, she will relocate from Atlanta to join Beyond Meat in January 2020.
The CPG veteran is the second Coca-Cola executive to join a plant-based protein company this month. Lone Thomsen, Read full story ›
Source: The Drum
Industry News