Earlier this year, Decathlon opened Hong Kong’s largest sports store, with a multi-channel campaign that led to one of the brand’s most successful openings in APAC.
Decathlon Tseung Kwan O, opened in June this year, used a variety of channels but the decision to use location technology for its programmatic activation helped the brand pull in customers at the last step, driving over 150,000 visitors in the first weeks.
Benjamin Darde, marketing lead for Decathlon Hong Kong, tells The Drum that while the campaign consisted of many layers of activity, the location aspect was key to push Read full story ›
Source: The Drum
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