By Kendra Barnett

A new executive order from the White House on Wednesday could have significant implications for the world of tech and advertising.

US President Joe Biden issued an executive order today that could bar data brokers and other entities from selling US consumers’ data to organizations in six “countries of concern,” including China, Russia, North Korea, Iran, Venezuela and Cuba.

The administration hopes to strengthen national security by restricting large-scale transfers of personal data and limiting foreign entities’ ability to access certain classes of sensitive consumer data like geolocation, financial transactions, personal health records and other kinds of personally identifiable data. Read full story ›

Source: The Drum