Advertising, traditionally, has been an industry obsessed with the ‘big audacious idea’. Joono Simon, founder and CCO at Bengaluru-based independent agency Brave New World points out that the post-pandemic world needs several ‘small’ creative ideas that can help solve real problems of the people.
Anyone who has spent a few years in advertising would find this one thing in some corner of their wardrobe. A wrinkled, mothballed T-shirt that has a big light bulb screen printed right at the centre of it. Often accompanied with a line – Big hairy audacious whatever.
Leave that there. The big idea is Read full story ›
Source: The Drum
Industry News