More than ever, marketers need to figure out the how, why, where and when of consumer engagement. Understanding the consumer decision journey and path of intent is crucial in creating meaningful connections with your audience. With one of the most searched for industry buzzwords across the UK last year being ‘Personalisation’, the value of consumer engagement and expectation from brands continues to rise. As a result, marketers are looking towards the proliferation of touch points for new opportunities to challenge themselves and the meaning of engagement for brands.

One of these opportunities will come via search, an industry sector which is Read full story ›

Source: The Drum