Italian beer brand Birra Moretti has launched its first ever campaign in the UK as it looks to build on a crest of growth that has seen sales of the Heineken-owned beer grow by 50 per cent over the last five years.
The ‘Moretti, Italian for What Matters’ campaign kicked off last week and is focussed on friends or colleagues getting together to enjoy drinking the drink together. Running predominantly across social and digital channels, the campaign consists of four creatives including encouraging consumers to ‘share a boxset’ of Moretti over sitting inside watching TV.
The brand last week revived Read full story ›
Source: The Drum
Industry News