By Adam Sefton

Bitcoin has been in the news again this week, its value having jumped 72% this year. Much of this gain came after Elon Musk’s Tesla bought $1.5bn worth and said it would accept them as payment for its cars. But does the mysterious cryptocurrency need a rebrand? Adam Sefton, digital strategy director at WPP brand agency Superunion, explores.

If 10 years ago you had bought $1,000 worth of Google stock, today it would be worth in the region of $6,000. If you’d been smart enough to stump up the same for Apple stock in 2011, you’d now be sitting on more Read full story ›

Source: The Drum