By Shawn Lim

Meltwater has released its findings which tracked online reactions in Southeast Asia in the lead-up to and during Singles’ Day, Black Friday and Cyber Monday, and found that over eight in 10 conversations (82.92%) online were focused on Black Friday and Cyber Monday.

The media intelligence company tracked online perceptions across Facebook, Twitter, Instagram, YouTube, blogs, forums, message boards and review sites from 28 October to 28 November 2017 and found that Indonesia led the way driving the highest volume of online chatter with 88.6% of conversations centered around Black Friday and Cyber Monday.

Meanwhile, Singapore generated the most social Read full story ›

Source: The Drum