Black Mirror, a cutting-edge show centered around technological horror and human avarice, is leveraging these themes to unsettle adblock users.
Mashable reports that Netflix is seemingly running ads through the whitelists of some adblockers on largely tech focused websites (including Mashable and the Next Web.
They state: “Hello Ad Blocker user. You cannot see the ad. But the ad can see you. What’s on the other side of your Black Mirror?”
The drive deliberately targets adblocking users – perhaps making them all the more engaging.
Netflix ad on the Next Web – credit Mashable
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Source: The Drum
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