By Trent Durfee

Blockchain is the topic du jour at marketing and tech conferences around the world. It has been written about in many advertising publications and blogs more recently that you might be forgiven for thinking that it’s a new thing.

I must admit it’s good to be having the conversation more openly discussed, rather than only on “techy forums” where I may have been found in 2009, headphones on blasting Jay-Z’s top charting “Empire State of Mind” and trying to wrap my head around cryptography and all things Blockchain.

Conference panellists, presenters and journalists are throwing the phrase around as if Read full story ›

Source: The Drum