Bloomberg Radio has announced it will join Radioplayer, the listening platform backed by the BBC and commercial radio, in a deal that will open up six million potential listeners in the UK.
Bloomberg Radio, which specialises in market-moving news, is delivered from Bloomberg’s London, New York, Washington D.C, Boston, San Francisco and Hong Kong offices.
Bloomberg’s programming from Europe launched earlier this year with European breakfast show ‘First Word Europe’. Bloomberg is hoping its partnership with Radioplayer will help the station increase its audience reach in the UK, currently dominated by radio groups Bauer Media, Global Read full story ›
Source: The Drum
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