BMW UK has selected FCB Inferno to handle its integrated marketing services, marking the end of a relationship with the Engine Group, which has seen WCRS produce work for the car marque since 1979.
FCB Inferno will take over the account from 1 August.
Uwe Dreher, BMW UK marketing director, said: “EngineDare has been an outstanding partner for BMW, and has made a huge and valuable contribution to our business over the years. We wish the company the very best for the future.”
Simon Peck, partner, Engine, added: “EngineDare is incredibly proud of the work that it has done for Read full story ›
Source: The Drum
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