Global digital music platform Boiler Room has launched its own youth-focused in-house ad agency, with Pernod Ricard signing on as its first big client.
Brand Labs is being pitched as a creative and strategic consultancy that will deliver campaigns built around custom partnerships, experiences, live-broadcasts, original content and other media.
As well as the ability to reach and glean insights from Boiler Room’s young audience, brands are being promised access to Boiler Room’s global network of music artists, DJs, producers, filmmakers and creatives.
The Drum understands that Apple, Visit Britain and Philips are already on the agency’s books.
Brand Labs’ first Read full story ›
Source: The Drum
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