By John Glenday

Newly installed British prime minister Boris Johnson is reportedly ready to blitz Britain with its biggest ever peacetime advertising campaign as part of his last-ditch effort to win over doubters to the merits of a ‘no-deal’ exit from the European Union.

The huge PR campaign would saturate billboards, television and radio with messages of positivity about Britain’s future as Johnson seeks to fully harness the machinery of government to prepare the country to go it alone.

Citing a Treasury source, The Telegraph puts the advertising bill for the next three months alone at £100m, a significant slice of Read full story ›

Source: The Drum