TiVo today has introduced the TiVo BOLT, which will allow viewers to skip whole commercial sections by pressing a button.
Skipping commercials on DVR has become an art – waiting until one sees the first sign of a show’s return before quickly pressing play. The BOLT eliminates such a useless art and it is not tiptoeing around the sensitivities of advertisers to do so: the title of the release the company sent out about the BOLT was “Give Commercials the Finger.”
The skipping feature, called SkipMode, comes on the heels of TiVo’s annual binge-watching report. The company understood that this Read full story ›
Source: The Drum
Industry News