By Stephen Lepitak

To commemorate a century in Australia, BP has released the BP Run mobile game app which will be promoted using an accompanying above-the-line campaign.

‘The Great Aussie BP Run’ has been created by WPP’s Team Energy, which brings together talent from Ogilvy, Geometry, Millipede and Mindshare and will feature an app that allows customers to win from 250,000 prizes which can be claimed from the country’s BP stores.

Supporting the game will be a television campaign, outdoor, radio, social media and point of sale activity.

Customers can also enter a $1000 cash draw each day, where they will receive a game Read full story ›

Source: The Drum