By amit bapna

In this column, The Drum asks marketers across categories and geographies to share their experience of combating the Covid-19 crisis, the learnings along the way, how they tweaked their go-to-market strategies and what their new playbook looks like as they seek growth. This week Vikas Gupta, head of customer, marketing and digital Businesses, Flipkart, shares his learnings and the future plans of the leading Indian e-commerce marketplace, that aims to “understand the needs and expectations of Indian consumers better than most”.

Unravelling the emerging e-commerce consumer

The pandemic has changed consumer behaviour in a big way, forcing businesses to rethink and reinvent Read full story ›

Source: The Drum