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Brand experience is key for APAC consumers when it comes to e-commerce

on Oct 10, 2019 | 0 comments

By Taruka Srivastav

Consumers in Asia Pacific are increasingly focused on experiences when it comes to e-commerce and is willing to embrace new technologies like automation and artificial intelligence.

39% of consumers said it’s important for websites to work well on smartphones and 23% feel the ease of having a dedicated app is important to their shopping experience with a brand.

Consumers are also exhibiting receptivity towards purchasing from environmentally friendly retailers – 44% of respondents said it’s important for retailers to be transparent about where their products are sourced. 34% of customers in APAC are more receptive to retailers who Read full story ›

Source: The Drum