Video, sponsorships, rich media and ‘banners and other’ will make up the largest portion of digital ad spending this year, 47.9 per cent, according to eMarketer numbers.
Within display, marketers will end up investing the most into the ‘banners and other’ category, which includes native ads, and video spending is expected to make up 14.3 per cent of digital ad spend this year, up from 12.8 per cent in 2015.
Below, eMarketer’s Utreras provides insight on what’s driving this trend, as well describe who the big winners and losers are likely to be as a result.
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Source: The Drum
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