By Mairi Clark

A quick Google search and you can quickly find the social brand failures. But this isn’t a post poking at those brands that make mistakes. This is about raising the bar on the quality of social communication, which right now, isn’t always that great.

Social media marketing is on pretty much every brand’s agenda these days. Facebook Pages and Twitter profiles abound. We have toilet paper brands discussing the weather, soft drink companies talking about superheroes and fast food chains getting political. And generally, just a lot of noise.

Consumers aren’t best pleased though. In fact, cringe worthy and daft posts are Read full story ›

Source: The Drum