By Kate Watts

We are currently in the grips of a perfect storm, which is forcing brand leaders to focus on loyalty over reach. Here’s how brands can succeed.

More stringent privacy regulation and the end of cookies is weakening ad-retargeting technology that for so long has helped businesses find new customers with minimal effort. On top of that, executives decreasing ad spend in anticipation of economic headwinds are accelerating the shift away from programmatic media.

Efforts to drive one-time sales are less sustainable than bringing new audiences deeper into the fold for engagement, feedback, and patronage. It’s time to reimagine loyalty programs.

Loyalty is defined Read full story ›

Source: The Drum