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Brands must adapt to an ad-free world, says Vice boss Shane Smith

on Mar 23, 2016 | 0 comments

By Jonathan Bacon

Vice Media CEO Shane Smith reporting from Libya. Credit: Tim Freccia
Vice Media CEO Shane Smith reporting from Libya. Credit: Tim Freccia

Smith has just been named the Cannes Lions 2016 Media Person of the Year. And the latest issue of Marketing Week includes exclusive access to a discussion between Smith and our guest editor for the week, Unilever CMO Keith Weed.

The conversation looked at the future of the media landscape, including the news that Vice will launch a TV channel in the UK later this year through a partnership with Sky. The channel, Viceland, has is already broadcasting in the US and Vice is planning a total of 12 channels Read full story ›

Source: Marketing Week