By Olivia Atkins

The pandemic has undoubtedly shifted consumer and marketer behavior, but does advertising still have an obligation to change the world for the better? Speaking to The Drum during the Digital Transformation Festival, creatives from Adobe, VML Y&R and Publicis•Poke looked at how brands have responded to the crisis, and the role of creativity and brand purpose.

Can brands really do marketing for good?

Coronavirus has interfered with marketing plans and messages, resulting in brands having to work out appropriate ways to respond. “A lot of brands have been very reactive,” says Publicis•Poke art director, Edie Crosland-Wood. She applauds the fashion Read full story ›

Source: The Drum