Brands need to offer more affordable price points on sustainable products to help drive mass adoption across APAC, according to Kantar’s Sustainability Sector Index 2022 study.
The research revealed that while 98% of people in APAC want to live a sustainable life, the rising cost of living is preventing 67% of people from acting on their good intentions.
Two-thirds (66%) of APAC shoppers believe products that are ‘better for the environment and society’ are more expensive. Only 40% actively seek sustainable brands and products as household budgets tighten.
“Brands must deliver on price to avoid sustainability being a luxury for the Read full story ›
Source: The Drum
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