The Beer Alliance is hoping to turn changing attitudes towards beer into “behavioural change” with the new £5m campaign. It will increase the weight behind its media spend as it moves into cinema and digital OOH for the first time and increases its presence on VOD and social.
The campaign, which continues the message that there’s a type of beer for every person and occasion, will kick off with a TV advert as a follow-up to the campaign’s last ad, launched in October.
David Cunningham, programme director of There’s A Beer For That, told Marketing Week that the feedback since the Read full story ›
Source: Marketing Week
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