Creative platform Shutterstock has launched the results from its global diversity research, which point to increased awareness from marketers over the need to create diverse content, but also raise concerns over authenticity and restrictions on creating diverse content.
The study itself examines how the events of the last year and half, including Covid-19 lockdowns, the Black Lives Matter movement, the Stop Anti-Asian Hate movement, Brexit and the wider political landscape, have impacted how diversity is valued and prioritized by marketers in brand content decisions.
The right direction
To a certain extent the results reveal positive shifts in attitudes toward the need for diverse Read full story ›
Source: The Drum
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