By Shawn Lim

In 2019, South Korea became the first country to launch commercial 5G services nationally. The country’s largest wireless carrier SK Telecom takes The Drum inside a campaign it worked on with Google which made use of 5G to create unique, immersive and interactive consumer experiences.

In the midst of reviewing various ideas for a new campaign, Hui Kang Yea, the vice president and head of brand marketing group at SK Telecom says the telco came across the ‘Barrier Free Cultural Property Viewing Policy’ of the Cultural Heritage Administration of the Republic of Korea and thought it could bring synergy with Read full story ›

Source: The Drum