Britain Stronger in Europe is encouraging young people to vote in the EU Referendum in a new campaign that has been designed knowing that youths will probably “take the piss out of it”.
The #votin campaign uses deliberate spelling mistakes such as ‘Tourin’, ‘Chillin’ and ‘Meetin’ to both reflect the way that many youths seeminlgy drop their ‘g’s’ when speaking and also to play on the theme of Vote In.
Britain Stronger in Europe approached brand consultancy Venturethree to create the campaign and briefed the agency to reach young people who might find out too late that they care about Read full story ›
Source: The Drum
Industry News
