By Amy Houston

The work from creative studio Uncommon is part of the ongoing ‘A British Original’ series for the airline.

If you’ve ever been on a plane and taken a photo of the clouds outside of your window, then you’re not alone. Playing on this shared experience, British Airways has flipped the script and instead turned the camera toward the aircraft, showing people’s inquisitive faces as they fly.

In total, 11 prints have been strategically placed across 324 out-of-home (OOH) locations throughout cities in the UK, such as Edinburgh, Manchester and London.

“Only truly iconic brands can say less,” said Nils Leonard, co-founder at Uncommon. Read full story ›

Source: The Drum