By Imogen Watson

You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative from the brands that should be on your radar. Today, we look to the army’s latest recruitment drive, ‘Fail. Learn. Win.’ that turns failure into success.

January is upon us once again, and with the new year comes a new British Army recruitment drive.

While previous iterations of its ‘This Is Belonging’ series, developed by Karmarama, have gone after ‘Snowflakes’ ‘me me millenials’ and ‘gym monkeys’ and ‘binge drinkers’ as potential recruits, this year the Read full story ›

Source: The Drum