By Angela Haggerty

BT has secured the naming rights for Scottish Rugby’s Murrayfield stadium as part of a multi-million pound sponsorship deal.

Murrayfield will be known as BT Murrayfield Stadium for the duration of the four-year deal, and the telecoms provider – which has invested heavily in sports broadcasting with its BT Sport broadcast service – will sponsor the Scotland 7s side from the 2014/15 Sevens World Series.

Also included in the deal is sponsorship of Scotland’s domestic league and cup competitions, and four new academies from Scottish Rugby for the development of young talent.

Dominic McKay, director of commercial operations, communications and public affairs Read full story ›

Source: The Drum