By Gillian West

Speaking to The Drum at the Edinburgh International TV Festival, BT’s managing director of TV and Sport, Delia Bushell, said: “We’re not there to bid any price to win, we take a view of where they fit into the strategic vision of BT Sport and how much it’s really worth paying.”

Paying a flying visit to the festival on the eve of the Champions League group draw, Bushell revealed brand awareness of BT Sport has been lifted massively in the last few weeks with a brand tracker in CityAM providing the “first real signs that our Champions League campaign has had Read full story ›

Source: The Drum