By Chris Freeland

‘Intrapreneurial’ is term coined by JFDI, what does it actually mean?

In the creative space we occupy, we all accept the notion of entrepreneurialism. That ‘can-do and I’ll find a way’ innate attitude and passion that helps build not only strong working relationships with colleagues, but also enduring relationships with our clients. All successful agencies have an accepted entrepreneurial spirit at heart.

In recent times however, what has become even more fundamental to success are the individuals within our companies who have the express permission and freedom to think, create ‘things’, and be rewarded for their creativity. All the Read full story ›

Source: The Drum