By Paul Count

Covering convergence between the mobile web and apps, the challenges of keeping up with consumers on a fragmented medium and initial moves in instant messaging and chatbots, the debate built on the findings of a report published by The Drum in June, in partnership with Tune, titled Marketing’s New Frontier: The convergence of mobile-web and app.

OpenTable’s senior vice-president of marketing, Scott Jampol, and eBay’s vice-president of global marketing operations, Rafael Orta, outlined the balancing act between the desirability of converting people into app users and the danger of overlooking the importance of the mobile web experience.

For OpenTable, the Read full story ›

Source: The Drum