By Andy Black

Building giant Knauf has appointed leading Sitecore development agency Sagittarius to redesign and reconstruct their website with a new focus on user personalisation.

Knauf is a multinational, family-owned company producing building materials and construction systems. With personalised journey at the heart of the project, Knauf have identified that their audience groups range from decision makers and influencers such as architects, all the way through the trade chain to the builders and installers themselves.

Sagittarius‘ context marketing and personalisation features allows it to serve different content to different users to enhance the Read full story ›

Source: The Drum