By Shawn Lim

Bulla has reinvented the classic ice-cream tub to become a sandcastle maker in a bid to spread the message of waste prevention.

As Australians produce three million tonnes of plastic each year and only 12% of that amount is recycled, the family-owned dairy brand has created a FunTub with the help of Publicis Worldwide, to reduce the number of plastic containers ending up as landfill.

“The Bulla FunTub is what Bulla is all about – unfakeable family moments and great tasting ice-cream,” says Andrew Noisette, the head of marketing implementation at Bulla Family Dairy.

“We’re proud of our 107-year heritage, but we still Read full story ›

Source: The Drum