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Bulmers takes social approach for first brand website

on Jan 28, 2015 | 0 comments

By Natalie Mortimer

Heinkeken-owned cider brand Bulmers has launched a socially-led website to provide consumers with the latest information, updates and activities, which reflects the brand’s Live Colourful positioning.

Designed to let Bulmers leverage its recent investment in social media campaigns and channels on the website, consumers will be provided with fast-moving content, rather than a static experience.

Created by We Are Social, the site collates user-generated content tagged with Bulmers’ #livecolourful hashtag, alongside its current campaigns, social activities and competitions, the selection of drinks available and an interactive history timeline for the brand.

Katalin Perenyi, brand manager from Bulmers said: “The new site Read full story ›

Source: The Drum