Burberry has appointed BBC Worldwide’s digital chief Daniel Heaf senior VP of digital commerce.
Heaf, who has been chief digital officer at the commercial arm of the BBC for the last four years, will take up his role at the fashion retailer today (30 June).
Speaking to The Drum, Heaf described Burberry as a creative company with “huge digital ambitions”, which were the factors he said that drew him to the role.
During his tenure at BBC Worldwide, Heaf led projects which saw the broadcaster’s digital revenues soar from around three per cent to over 13 per cent of revenues, Read full story ›
Source: The Drum
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