By Lisa Lacy
“A good day is when no one shows up…and you don’t have to go anywhere,” says Burt’s Bees co-founder and namesake Burt Shavitz in the 2013 documentary Burt’s Buzz.
This statement is a fairly good window into the life and times of the photojournalist turned beekeeper turned brand ambassador.
Shavitz died in 2015 – and even though CPG giant Clorox bought his eponymous personal care company for $925m in 2007, the Burt of Burt’s Bees – and his “quiet, uncomplicated life in nature” – remains core to the brand’s identity, too.
And that’s Read full story ›
Source: The Drum