By Sam Bradley

In his latest column, IPA president and international chief executive and vice-chairman of VCCP Julian Douglas argues that, ahead of Cop26, brands and agencies need to resist the temptation to stay shtum about climate change – and start to get stuck in.

Greenwashing. Greenwishing. Greenhushing. With Cop26 on the near horizon, I’ve been thinking a lot about sustainability and our role in it. Talking with many people from across the industry, I’ve been learning a lot too.

Last week the aptly-named Helen Brain, strategy director and head of social change hub at MediaCom UK, taught me a new word: greenhushing. Read full story ›

Source: The Drum