Procter & Gamble (P&G) has consolidated its media planning, scheduling and buying in the UK and Ireland with Publicis Media following a review of its business in Northern Europe earlier this year.
The account – estimated to be worth more than £200m – was previously managed by Starcom Mediavest and then split between Starcom and Mediavest Spark during Publicis’ restructure.
Meanwhile, MediaCom oversaw the print side of the account. That will also be moved into Publicis Media in the coming weeks.
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Source: The Drum
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