The Premier League is in the midst of deciding which global media agency it will appoint to help with the increase in planning and buying requirements expected following its decision to run a clean brand strategy after splitting with long-term title sponsor, Barclays.
Initial talks are understood to have begun in May with the Premier League handling the media review directly. A campaign to coincide with the start of the 2016/17 season in August had been scheduled, however with kick off so close it is understood that this will now take place in January.
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Source: The Drum
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