By Amy Houston

Butterkist is marking England’s Lionesses reaching the Uefa Women’s Euro 2022 final with a fun social media activation made in collaboration with creative agency St Luke’s.

In this latest marketing push, a trio of kernels sits on top of a bold red background. As they ‘pop,’ each transforms into a lion’s head. The short ends with the tagline: ‘Here for the Lionesses.’

The fun post will be shared across various social channels before the final at Wembley on Sunday.

“The Uefa Women’s Euros has been an incredible tournament and we have our England Lionesses to thank for that. Not only have they Read full story ›

Source: The Drum