By Shawn Lim

Taxi account payment system Cabcharge has launched a new campaign in Australia to promote its new digital fastcard aimed at frequent business travellers.

According to Cabcharge, which is operated by Singapore-based ComfortDelGro’s Australian subsidiary A2B Australia, the fastcard enables customers to add Cabcharge payments to a mobile wallet.

The campaign, which is jointly created by Opr and Ikon, focuses on the ‘pain points’ of business expense tracking, end of month data entry and paper receipts, showing how they are solved by Cabcharge.

It uses LinkedIn to launch 15-second animations, with support from direct response creative and leads ads. Users will also be Read full story ›

Source: The Drum