The Call of Duty franchise has been releasing new entries thick and fast for just over a decade, upping the ante on marketers to attract consumers to its titles in the crowded first-person shooter game category.
The latest attempt from owner Activision to generate buzz before Call of Duty: Black Ops 3’s 6 November release saw the brand rename its @CallOfDuty Twitter account as news site ‘Current Events Aggregator’ to spread panic with tweets documenting a Singapore terror attack.
Emulating the style of a news wire, the PR stunt tweeted realistic newscasts to its 2.8m followers before announcing the Read full story ›
Source: The Drum
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