“See what’s happening in the world, right now,” urges Twitter in its latest campaign, positioning itself as the go to place for news, and live events.
Unveiled by its recently-appointed chief marketing officer, Leslie Berland, earlier this week the latest series of ads appeared to signal that, finally, the platform had figured out what it wants to be.
This refreshed stance will be welcome news to investors, who for several years have been jittery about Twitter’s slow user growth amid growing competition for the likes of Snapchat, Facebook and Instagram. Twitter’s latest quarterly trading update reflect these deep-rooted issues, Read full story ›
Source: The Drum
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