The classified ad platform’s marketing boss Hannah Rouch talks us through the deal, which includes product placement and some quirky idents that she hopes will drive sustainable shopping.
Building upon its ‘Good Finds’ campaign, Gumtree has partnered with Channel 4 show Hollyoaks in a deal that will see it have a bespoke storyline written into the Chester-based soap opera. Its ambition, says chief marketing officer Hannah Rouch, is to drive traffic and engagement during a commerce-heavy Q4, when we’re seeing the consumer wallet under pressure.
Currently, Gumtree sees 9 million unique UK users a month and there are 1.8m classified ads Read full story ›
Source: The Drum
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