By Alison Millington

To say the athletic category is competitive is an understatement. The likes of Nike, Adidas, Reebok and Under Armour have all launched campaigns this year in an effort to maintain their positions as top athletic brands, making New Balance’s ambition to take one of the top three spots a big one.

However, New Balance believes that a change in approach to become more marketing rather than product-led will see it challenge the top sports brands globally.

The strategy started with New Balance taking over as official kit supplier for Liverpool Football Club, launching its first soccer business under the New Balance Read full story ›

Source: Marketing Week